top of page

An Era in Time, 05/20/2024, 2:00pm, San Francisco, California 37.7749° N, 122.4194° W

National Geographic Rebranding Project

Please note this is a student project and should not be taken as the official site or replacement or National Geographic.


Hunter Wimmer


Brand Identity


Spring 2024


Dynamic & Informative


The project objective was to select an established or historical brand and develop a comprehensive rebranding strategy.​


I conducted extensive research on various companies that resonated with my interests and showed potential for rebranding. After choosing the brand, I delved into its history, significant milestones, core activities, and began strategizing for the rebrand. This included conceptualizing logo designs and creating brand personas.

Screenshot 2024-07-01 at 1.47.32 PM.png

Project Video





  • Facebook
  • Twitter
  • LinkedIn
bottom of page