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An Era in Time, 05/20/2024, 2:00pm, San Francisco, California 37.7749° N, 122.4194° W
National Geographic Rebranding Project
Please note this is a student project and should not be taken as the official site or replacement or National Geographic.
→Instructor
Hunter Wimmer
→Class
Brand Identity
→Date
Spring 2024
→Keywords
Dynamic & Informative
→Objective
The project objective was to select an established or historical brand and develop a comprehensive rebranding strategy.
→Approach
I conducted extensive research on various companies that resonated with my interests and showed potential for rebranding. After choosing the brand, I delved into its history, significant milestones, core activities, and began strategizing for the rebrand. This included conceptualizing logo designs and creating brand personas.
Project Video
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