Era Mahoney
Eons
Instructor: Laurie Makela
Class: Type Experiments
Date: Fall 2024
Keywords: Aloneness, Self, & Discovery
Objective: To develop a concept and create a book featuring experimental typography, a story, and original photography.
Approach: My concept, "Aloneness," explores the emotional depth of being alone, often misunderstood as a lack of external love but rooted in the absence of self-love. Through written narratives, evocative imagery, and cosmic-inspired colors, the book will depict aloneness as both the vast emptiness of the universe and a deeply internal experience. Emotional narratives and visuals will illustrate the internal voice, capturing the profound feelings of isolation and introspection, offering a multidimensional portrayal of aloneness.
Tapestries of Tales
Instructor: John Nettleton
Class: Type Compositions
Date: Spring 2023
Keywords: Bold & Minimalistic
Objective: To design and implement a promotional system for an existing art exhibition, incorporating a cohesive narrative, a poster series, and a website.
Approach: I conducted research and visited a local museum to select an exhibition that I found particularly compelling. Building on this, I further investigated the artist and their body of work. Based on these insights, I developed a comprehensive promotional system, including an informative book and website offering a preview of the artist's work, as well as a cohesive poster series and billboard campaign to promote the exhibition and its venue.
Capturing Light
Instructor: John Nettleton
Class: Type Compositions
Date: Spring 2023
Keywords: Bold & Minimalistic
Objective: To take an existing book with a flawed cover and redesign the front and back cover along with several spreads.
Approach: I went through the collection of books residing in my household looking for a cover with a flawed design. Once I selected my chosen book, Kenneth Josephson's photography book, I conducted research, absorbing and understanding why he create an eye-catching compositional layout that respects Kenneth Josephson's photography in a proper manner.
Instructor: Jeremy Stout
Class: Visual Thinking
Date: Fall 2023
Keywords: Protect, Connect, and Fight
Pixels & Paint
Objective: To take an issue we deem troublesome in the world and create a brand around that said issue, focusing on educating viewers and ways to overcome these issues.
Approach: I did research on different issues in the world I deem worth focusing on. Once I selected an issue, AI art theft, I began even more research, planning through writing an abundance of information about AI art theft and its affects on the art community, creating rough drafts of posters, logos, websites and the application.
Feathers of Intrigue
Instructor: John Nettleton
Class: Type Systems
Date: Fall 2023
Keywords: Striking & Intricate
Objective: To take a podcast and create a narrative of the conversation between host and interviewee.
Approach: I researched and listened to a variety of different and intruiging podcasts. After selecting my chosen podcast, The Feather Heist on This American Life, I began creating moodboards, working with different typography and typesetting of the transcript of the podcast and gathering images that connect to the podcast to create an detailed and thought-provoking narrative.
Design
Works
Graphic Design
• Books
• Websites
• Applications
• Posters
• Experimental typography
Instructor: Hunter Wimmer
Class: Brand Identity
Date: Spring 2024
Keywords: Dynamic & Informative
National Geographic Rebrand
Please note this is a student project and should not be taken as the official site or replacement or National Geographic.
Objective: To was to select an established or historical brand and develop a comprehensive rebranding strategy.
Approach: I conducted extensive research on various companies that resonated with my interests and showed potential for rebranding. After choosing the brand, I delved into its history, significant milestones, core activities, and began strategizing for the rebrand. This included conceptualizing logo designs and creating brand personas.
Highway to Type
Instructor: John Nettleton
Class: Type Compositions
Date: Spring 2023
Keywords: Informative & Sleak
Objective: The project outline was to chose a typeface and create a booklet showcasing all the characteristics, styles, scale, and about information of the typeface and the designer.
Approach: I researched many different typefaces and once I selected one, Interstate, I conducted research on the typeface's designer and then proceeded to compile all aspects of the typeface. This includes, scale, hierarchy, colored type on colored backgrounds, and characters of the typeface and created a book showcasing all of that information.
